La piñata como meme, artesanía y objeto transcultural

de las posadas, galerías de arte en Facebook hasta una lootbox en Fortnite

Abstract

This article offers a qualitative and phenomenological case study of the piñata and its transformations as transcultural object, with a focus of its representations in Mexico, web spaces and social media. The piñata can be analyzed as a transcultural object within its different contexts and forms of representation: as craftwork, religious-popular practice during the posadas, central object of a short film, art gallery on Facebook and lootbox in Fortnite. We can observe, that the transformation processes of all the different forms of the piñata are direct results from the media contexts and cultural practices surrounding them. Therefore, we can testify a certain type of globalization and monetization for the piñata, as well as open practices as localized object and crafts.