Cultura global/realización local

Apuntes hacia un estudio del impacto del manganime en Argentina

Abstract

From its world premiere during the 1990s, anime and manga began to conquer all markets, and especially the last and largest that still resisted them, the United States. Our objective here is to trace some initial lines of research in which we propose to approach the phenomenon, and in particular, its impact on the Argentine market. From the existing bibliography it is possible to verify the dominant presence of imported manganime in the country, but also differences with respect to the most studied Anglo-Saxon examples. Our hypothesis maintains that although the diffusion and success of Japanese cultural products has been a global issue, the realization in each market was tied to particularities specific to each case, from the history of the cultural industry in each country to the socio-cultural conditions that informed the appropriation.