There has been a notable rise of social media in Vietnam’s politics in recent years. The use of social media in generating and exchanging content for public consumption has become increasingly complex and sophisticated. The development of social media has led to the public being better informed about key political and economic issues of public concern. Social media is also playing a visible role in the competition among political factions. Increased exposure and public scrutiny has had a great impact on the way the political apparatus operates and the closed-door preparations made by party-state elites to select top leadership. This paper examines the patterns of use of social media and highlights some of its prominent features and roles in Vietnam’s politics. I investigate the impact that social media exerts, as well as the constraints on its use for the public.