Nationalism to Go - Coke Commercials between Lifestyle and Political Myth
Nora Frisch
Universität Heidelberg
Germany
Nora Frisch is a research fellow in the Department of Chinese Studies at the University of Heidelberg and a participant in the “trends” project group, part of the “Asia and Europe in a Global Context: Shifting Asymmetries in Cultural Flows” cluster of excellence at the university. Her research focuses on Chinese lifestyle advertising.