In South Africa, local government elections are held every five years, with the next ones scheduled for 2016. During the last local government elections in 2011, much media coverage was given to political parties’ manifestos and slogans. They are frequently layered with social and political references, and the terms used are often emotionally resonant across a broad spectrum of the electorate. One term frequently found in such rhetoric is “community.” This article explores the term as it was used in a number of different political parties’ manifestos during the 2011 local government elections. The authors utilise research methods that allow a neutral interrogation of the manifestos.