This paper aims to highlight the significance of labour issues – namely, the minimum wage (MW) and standard working hours (SWH) – in shaping candidates’ electoral platforms in the 2012 chief executive (CE) election of the Hong Kong Special Administrative Region (HKSAR) under the sovereignty of the People’s Republic of China (PRC). We first offer a brief review of labour politics regarding the MW case as a precursor to the SWH drafting and enactment process. We then provide an analytical delineation of some of the labour and socio-economic dimensions of the CE electoral contest by comparing the candidates’ campaign planks in relation to SWH. We then attempt to predict the likely course of the SWH debate under the leadership of Leung Chun-ying, who eventually won the CE election and assumed power on 1 July 2012. We conclude by examining Leung’s social engineering attempts to increase popular support amongst low- and middle-income (LMI) households as part of his long-term strategy for the 2017 CE elections and his broader Beijing-entrusted political agenda.